The Corridor.

Field notes on markets, tariffs, and taking a real product across a real border — from the team building Promote:Global.

4 dispatchesTrade playbook & ProductRSS
№ 04 — latestProduct

Why our AI matches instead of searches

A search engine returns what’s popular. A trade platform should return what fits — your product, your volumes, your corridor. That difference is the whole product.

July 9, 20264 min readRead the latest →
№ 03July 2, 2026

Distributor, licence, joint venture — or your own entity?

“We want to be in the US next year” is a goal, not a plan. The plan starts with an entry method — and the wrong one is expensive to unwind.

Trade playbook5 min
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№ 02June 25, 2026

What a tariff actually costs you

The duty rate you find in a web search is usually the wrong one. Between MFN rates, trade agreements, and preference schemes, the real number is often lower — if you qualify.

Trade playbook5 min
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№ 01June 18, 2026

The corridor is the unit of trade

Nobody exports “to the world.” Every real trade decision happens on a lane: this product, from here, to there. Most tools still answer at the country level — and that’s why they feel useless.

Trade playbook4 min
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