Promote:
Export from the Cook Islands
A short guide for companies selling from the Cook Islands: the export figures, the agreements and their limits, the main steps and who can help, each with its source.
1. What the Cook Islands sells, and who buys it
Goods exports
Merchandise exports were NZD 23,222 thousand in 2025, revised, free on board, with re-exports included.
Source: Cook Islands Statistics Office, overseas trade statistics, April 2026 (opens in a new tab) · as of 2025
Top goods exports
2025
- 1. Fresh or chilled fish
- 2. Pearls
- 3. Noni
- 4. Clothing
- The principal-export table has no HS codes, so lines carry the Statistics Office's names; "Other exports", NZD 479 thousand or 2.1 percent, is not ranked. Source (opens in a new tab)
- Fresh or chilled fish is 92.8 percent of 2025 exports, so shares and growth follow one line. Source (opens in a new tab)
- Fishing license fees from foreign fleets are rent in the balance of payments, not exports, and are not in these tables. Source (opens in a new tab)
- Values are in New Zealand dollars, as the Statistics Office publishes them, and are not converted to United States dollars. Source (opens in a new tab)
Source: Cook Islands Statistics Office, overseas trade statistics, April 2026 (opens in a new tab) · as of 2025
Where the goods go
2025, share of goods exports
- Japan40.5%
- Thailand27.3%
- China10.3%
- New Zealand9.7%
- Australia2.9%
- United States1.3%
- Shares use the Statistics Office's revised 2025 total of NZD 23,222 thousand; "Other Countries", NZD 1,868 thousand or 8.0 percent, is a residual grouping and is not ranked. Source (opens in a new tab)
- Japan is 40.5 percent of 2025 exports and Thailand 27.3 percent, so shares follow fish sales. Source (opens in a new tab)
Source: Cook Islands Statistics Office, overseas trade statistics, April 2026 (opens in a new tab) · as of 2025
- Two lines, fish and pearls, are each at least 0.5 percent of 2025 exports, so the list is short; no line is added to fill it. Source (opens in a new tab)
2. What to look into next
Our reading
The research marks fresh or chilled fish, pearls and noni as lines a small or mid-sized company could be in. If yours is one, check which markets buy that line, not only the Cook Islands’s top destinations overall.
Source: Cook Islands Statistics Office, overseas trade statistics, April 2026 (opens in a new tab) · as of November 1, 2026
Based on: Top goods exports
Japan takes 40.5% of the Cook Islands’s goods exports. If you sell there, its import rules and buyer channels come first; either way, compare at least one other market before you commit.
Source: Cook Islands Statistics Office, overseas trade statistics, April 2026 (opens in a new tab) · as of November 1, 2026
Based on: Where the goods go
Promote:Global’s reading of the figures above, not a source’s statement, and not advice.
3. Trade agreements
What each arrangement can mean for a seller, and its limits. A preference is conditional: check the rules of origin before you quote.
PICTA
Qualifying goods can enter other Forum island countries on preferential terms, and the Customs export clearance carries a Cook Islands Certificate of Origin.
Covers goods only and excludes alcohol and tobacco; the date it took effect for the Cook Islands is not established here.
Source: Ministry of Finance and Economic Management, exporting page (opens in a new tab) · as of November 1, 2026
PACER Plus
Goods exported for trade under PACER Plus need only a declaration of origin by the producer or exporter.
The Cook Islands ratified on 14 October 2020; check each partner's tariff schedule and rules of origin before you quote.
Source: PACER Plus Implementation Unit, Cook Islands page (opens in a new tab) · as of November 1, 2026
SPARTECA
Australia and New Zealand give preferential duty rates to qualifying goods made in Forum island countries, the Cook Islands among them.
Preference depends on meeting the agreement's rules of origin; confirm with the importing country's customs before you ship.
Source: Australian Border Force, SPARTECA page (opens in a new tab) · as of November 1, 2026
Developing Countries Trading Scheme (United Kingdom)
The scheme lists the Cook Islands under Enhanced Preferences, which gives duty relief on many goods entering the United Kingdom.
Rules-based preference, not unconditional market access; tiers and product coverage can change, so check the current list.
Source: GOV.UK, Developing Countries Trading Scheme preference tiers (opens in a new tab) · as of June 19, 2023
Show 1 more agreement
Generalised Scheme of Tariff Preferences (European Union)
From 1 January 2027, Regulation (EU) 2026/1395 lists the Cook Islands for standard GSP, which lowers European Union duties on many goods.
Not eligible until 1 January 2027 (as of November 1, 2026); a rules-based preference, so check the text in force on your shipping date.
Source: Regulation (EU) 2026/1395, generalised tariff preferences (opens in a new tab) · as of June 22, 2026
4. Steps to export
The main steps, in order, each with the body responsible and its official page.
Exporting from the Cook Islands
- Get a tax number from the Revenue Management Division before you trade.Revenue Management Division, Ministry of Finance and Economic ManagementOfficial page (opens in a new tab)
Source: Business Trade and Investment Board, tax registration page (opens in a new tab) · as of November 1, 2026
- Engage an approved customs broker or customs declarant, who lodges the export entry for you.Cook Islands Customs ServiceOfficial page (opens in a new tab)
Source: Ministry of Finance and Economic Management, exporting page (opens in a new tab) · as of November 1, 2026
- For fish, check the processor license and the export certificate that each consignment needs.Te Marae Ora Cook Islands Ministry of HealthOfficial page (opens in a new tab)
Source: Food (Fish Export Processing) Regulations 2006, Ministry of Health copy (opens in a new tab) · as of May 2, 2006
- For plants and plant products, ask Biosecurity about a biosecurity export permit and a phytosanitary certificate.Ministry of Agriculture, Biosecurity DivisionOfficial page (opens in a new tab)
Source: Ministry of Agriculture, biosecurity page (opens in a new tab) · as of November 1, 2026
Show 2 more export steps
- Complete a Cook Islands Certificate of Origin for PICTA trade, or a declaration of origin for PACER Plus trade.Cook Islands Customs ServiceOfficial page (opens in a new tab)
Source: Ministry of Finance and Economic Management, exporting page (opens in a new tab) · as of November 1, 2026
- Lodge the export entry through the online system before the goods leave, with the origin document.Cook Islands Customs ServiceOfficial page (opens in a new tab)
Source: Ministry of Finance and Economic Management, exporting page (opens in a new tab) · as of November 1, 2026
5. Organizations that help exporters
Start with BTIB, Customs and Statistics Office. Each card links to the organization’s own site.
Each card says what it can help with:Get adviceFind financeMeet requirementsResearch markets
Export development and market information
- Get advice
Trade and investment promotion agency
BTIB
Business Trade and Investment Board
Promotes trade, supports new businesses, and registers and monitors foreign investment.
Visit BTIB (opens in a new tab)Source: Business Trade and Investment Board, home page (opens in a new tab) · as of November 1, 2026
- Research markets
National statistics office
Statistics Office
Cook Islands Statistics Office
Publishes monthly merchandise trade figures built from customs export and import entries, plus GDP and price indexes.
Visit Statistics Office (opens in a new tab)Source: Cook Islands Statistics Office, merchandise trade statistics page (opens in a new tab) · as of November 1, 2026
Show 3 more organizations
- Get advice
Regional trade promotion agency
PTI
Pacific Trade Invest
Regional body
Supports Pacific businesses that are ready to export or receive investment, through offices in Australia, China, Europe and New Zealand.
Visit PTI (opens in a new tab)Source: Pacific Trade Invest, activities page (opens in a new tab) · as of November 1, 2026
- Meet requirements
Trade agreement implementation unit
PACER Plus Unit
PACER Plus Implementation Unit
Regional body
Offers assistance to parties, including the private sector, to build capacity to use the trade agreement.
- Research markets
Regional policy organization
PIF Secretariat
Pacific Islands Forum Secretariat
Regional body
Runs regional trade programs, ran the SPIRIT project that supported the 2025 trade policy revision, and hosts Pacific Trade Invest.
Customs and tax
- Meet requirements
Customs authority
Customs
Cook Islands Customs Service
Processes import and export declarations and runs the ASYCUDA World customs system and the trade portal.
Visit Customs (opens in a new tab)Source: Ministry of Finance and Economic Management, Customs page (opens in a new tab) · as of November 1, 2026
- Meet requirements
Tax authority
Inland Revenue
Registers businesses for tax, collects income tax, value added tax and pay-as-you-earn, and publishes a tax calendar.
Visit Inland Revenue (opens in a new tab)Source: Ministry of Finance and Economic Management, Inland Revenue page (opens in a new tab) · as of November 1, 2026
Standards and sector requirements
- Meet requirements
Agriculture and biosecurity ministry
Ministry of Agriculture
Runs biosecurity border checks and issues biosecurity import and export permits for plants and animals.
Visit Ministry of Agriculture (opens in a new tab)Source: Ministry of Agriculture, biosecurity page (opens in a new tab) · as of November 1, 2026
Fisheries management ministry
Marine Resources
Ministry of Marine Resources
Manages fisheries and works with trading partners on market access for fish, including certification and sanitation requirements.
Show 1 more organization
- Meet requirements
Health ministry
Te Marae Ora
Te Marae Ora Cook Islands Ministry of Health
Administers food safety rules, including licensing and export certificates for fish processors, under the Food Act regulations.
Chambers and industry associations
- Get advice
Chamber of commerce
Chamber of Commerce
Cook Islands Chamber of Commerce
Represents Cook Islands businesses and offers training, networking events and advocacy to members.
Visit Chamber of Commerce (opens in a new tab)Source: Cook Islands Chamber of Commerce, home page (opens in a new tab) · as of November 1, 2026
6. Worth knowing
Concentrated exports
Fresh or chilled fish was 92.8 percent of 2025 exports, and more than 90 percent of it is caught by foreign-owned companies.
What to do: Check who owns the catch and holds the export approvals before you start a fish project.
Source: Cook Islands Statistics Office, overseas trade statistics, April 2026 (opens in a new tab) · as of November 1, 2026
WTO status
The Cook Islands is not a member of the World Trade Organization, its 2025 Trade Policy Framework says.
What to do: Check each destination's import rules for a non-member before you book a shipment.
Source: Business Trade and Investment Board, Trade Policy Framework 2025-2030 (opens in a new tab) · as of November 1, 2026
Origin documents
Customs asks for a Cook Islands Certificate of Origin on PICTA trade; PACER Plus needs only a declaration of origin by the producer or exporter.
What to do: Ask your buyer's customs which origin document it accepts before you ship.
Source: Ministry of Finance and Economic Management, exporting page (opens in a new tab) · as of November 1, 2026
Fuel and shipping costs
All-items prices rose 3.9 percent in the June quarter 2026, and transport prices 16.8 percent, on higher fuel and shipping costs.
What to do: Recheck freight and fuel costs before you price a project.
Source: Cook Islands Statistics Office, consumer price index report, June 2026 (opens in a new tab) · as of November 1, 2026
7. How Promote:Global helps
- Compare potential export marketsSee which markets import what you sell, ranked on public trade data, and read each country before you commit.
- Check duties and document requirementsCheck the duty, the origin conditions for a preferential rate and the documents a shipment needs.
- Find advisors and service firmsAsk an advisory firm a scoped, paid question, or browse firms that list their own services, from legal work to logistics.
- Organize your next stepsKeep each product and market in a project, with a roadmap of steps you work through.
Turn this guide into your Cook Islands project.
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Promote:Cook Islands is an independent guide by Promote:Global, not an official government portal. The organizations named here are independent public and membership bodies, not Promote:Global partners, and every link goes to their own site.
Facts read from public sources, with an editorial cut-off of November 1, 2026. Nothing here is investment, legal, tax or sanctions advice. Check current status with the organization before you rely on it.